UGC & brand content that feels human

Warm, credible and personality-led content for brands that want to connect with women 40+ and turn attention into trust

UGC and brand content that feels human

Warm, credible and personality-led content for brands that want to connect with women 40+ and turn attention into trust

PAID CONTENT CREATED FOR

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Real experience.

Real human connection.

Hi, I’m Ailsa, a UK-based content creator, author and former journalist with more than twenty years of professional communication experience.

I create natural, engaging content across wellness, food, lifestyle, home and midlife. My work feels like a real person sharing something useful, not a brand script being held hostage in someone’s hand.

As a registered nutritional therapist, published author and experienced educator, I’m comfortable communicating ideas that need clarity and credibility. I also understand how to bring warmth, humour and personality to the screen.

At 54, I have a genuine connection with women in midlife, an influential audience that is still often overlooked or spoken to badly by brands.

Ailsa Hichens with a pineapple on her head

Real experience. Real human connection.

Hi, I’m Ailsa, a UK-based content creator, author and former journalist with more than twenty years of professional communication experience.

I create natural, engaging content across wellness, food, lifestyle, home and midlife. My work feels like a real person sharing something useful, not a brand script being held hostage in someone’s hand.

As a registered nutritional therapist, published author and experienced educator, I’m comfortable communicating ideas that need clarity and credibility. I also understand how to bring warmth, humour and personality to the screen.

At 54, I have a genuine connection with women in midlife, an influential audience that is still often overlooked or spoken to badly by brands.

Why brands work with me

TRUSTED EXPERIENCE

Registered nutritional therapist, health coach, published author and former journalist. I know how to turn detailed information into clear, credible content.

A REAL MIDLIFE PERSPECTIVE

I create content as part of the audience, not someone trying to imitate it. That brings trust and a perspective brands can struggle to find.

NATURAL ON CAMERA

Years of radio interviews, webinars, presentations and social content mean I’m confident, articulate and comfortable delivering to camera.

Content in action

A mix of paid brand work, portfolio pieces and organic content, all built on real on-camera experience.

FABÜ: Paid UGC ad

Talking head & product demonstration

Popsa: Paid UGC content

Filming & on-camera delivery

Issviva: Paid UGC ad

Problem-and-solution concept

Expert-led contend. Human first.

What I create

The best brand content does not feel like someone reading an advert. It feels like useful advice, a genuine recommendation or a familiar moment that makes the right person stop scrolling.

My style is warm, clear and lightly humorous. I combine the message a brand needs to communicate with the human details that make it believable.

✔ Talking-head videos

✔ UGC ads and paid social content
✔ Product demonstrations
✔ Problem-and-solution videos
✔ Reviews and testimonials
✔ Voiceover and B-roll
✔ Organic social content
✔ Lifestyle content

Simple, collaborative, no faff

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BRIEF

You share the product, audience, goals, deliverables and deadlines.

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CONCEPTS

I develop the angle, hooks and script, or work from your existing creative brief.

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CREATION

I film, record and edit the agreed content, keeping it natural and on-brand.

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REVIEW & DELIVERY

You review the work, I make any agreed revisions and deliver the final files.

Timings, deliverables, revisions and usage rights are agreed before work begins, so everyone knows exactly what is happening.

Let’s create content people actually

want to watch

Tell me about your product, your audience and what you need the content to do. I work with brands, agencies and creative teams on UGC, organic social content and longer-term collaborations.

Based in Essex, UK, and available for remote projects across the UK and beyond.